SXSW Interactive 2016
Run Your Company & Market Your Brand With Purpose
Do you know what a powerful purpose can do for your brand? Simply put, purpose goes beyond the product or service or money and is the difference it is making in the world. Having a strong purpose will help companies make impactful business decisions, inspire employees, form stronger partnerships, all leading to greater financial success. The Founders of GSD&M and The Purpose Institute built their agencies on the principle of purpose-based marketing, and together they help brands and companies achieve and live it. During this workshop one company will be taken through the purpose-based branding process that will help them articulate their purpose.
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- What difference can my brand/company make in the world?
- How can I activate my purpose in the marketplace?
- How do I ensure our purpose is at the center of everything we do, especially during rapid business or marketplace changes?
Melanie Mahaffey, VP/Communications, GSD&M