SXSW Interactive 2016

Run Your Company & Market Your Brand With Purpose

Do you know what a powerful purpose can do for your brand? Simply put, purpose goes beyond the product or service or money and is the difference it is making in the world. Having a strong purpose will help companies make impactful business decisions, inspire employees, form stronger partnerships, all leading to greater financial success. The Founders of GSD&M and The Purpose Institute built their agencies on the principle of purpose-based marketing, and together they help brands and companies achieve and live it. During this workshop one company will be taken through the purpose-based branding process that will help them articulate their purpose.

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  1. What difference can my brand/company make in the world?
  2. How can I activate my purpose in the marketplace?
  3. How do I ensure our purpose is at the center of everything we do, especially during rapid business or marketplace changes?



Melanie Mahaffey, VP/Communications, GSD&M

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