SXSW Interactive 2016
Making The News Personal
How does R29 make millions of young people care about the 2016 election? You take the news and you personalize it. A millennial reader wants stories written by her cohort, about her, and telling stories with a direct connection to her life.
A reported story about the re-opening of the Cuban embassy falls largely unnoticed; a young woman in Havana writing about the day she found out about the news really resonates. A poll of millennial women finds that most (60%) support Hillary Clinton, but only half that number consider themselves Democrat. Personal beats party.
In this panel, a group writers and editors covering politics for young people online discuss how they tell stories.
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Additional Supporting Materials
- How do you make young people care about politics leading up to the 2016 election?
- When digital editors chase personal stories and 'viral' angles for big news stories, what's gained and what's lost?
- Does this model rely too much on traditional news outlets as the primary source of information, or can it become the primary model?
Ben Reininga, Deputy Editor, Refinery29