SXSW Interactive 2016
Sucking Less When Presenting Creative
Presenting creative is both hard and scary. After 30 years of doing it, I only suck less than I used to, but I have learned a few things along the way. More than simple tips, we will have a core conversation to discuss an approach to presenting creative that takes into consideration your relationship with your client and your client’s mindset when reviewing and selecting creative. We will also explore how all the client interactions leading up to the presentation of creative influence and impact that moment. This conversation will hopefully relieve the pain associated with presenting creative, improve your confidence, and sharpen your ability to guide your client to the right solution.
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Additional Supporting Materials
- Why is presenting creative so painful?
- How can I be confident in presenting my ideas?
- What do clients want to hear?
- Michael Griffith , VP of User Experience and Executive Creative Director, Bottle Rocket
Jacqui Gray, Mktg, Bottle Rocket