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SXSW Interactive 2016

Consumerism in Healthcare

This panel will focus on the role of consumers in healthcare. In the broadest sense, we will answer questions like what technologies are consumers most interested in and how can we reach these consumers?

Digital health is about reducing the costs of healthcare and improving care across the board. If we believe in it, our jobs should be to get it into the hands of everyone. We willll talk a lot about the challenges of getting consumers to use technology, why there isn't a health app on your homescreen yet, and how we think about using digital health to reach those that aren't in the same socioeconomic level as traditional tech consumers.

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  1. What is the state of consumer adoption of digital health technologies?
  2. What are the key challenges surrounding adoption? Access?
  3. How can we get digital health into the hands of the consumers who need it the most?



Mitchell Mom, Venture Assoc, Rock Health

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