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SXSW Music 2016

How five cities propelled modern African music

Africa as a continent is often misinterpreted. Many people outside of it fail to realize that it has vibrant and creative urban cosmopolitan areas. How did Accra, Lagos, Nairobi, Luanda & Pretoria set the template for modern African music? These metro areas are making huge ripples in music creation and style movements associated with various music types. Natural ethnic languages or borrowed European languages are not a barrier for proper introduction to these influential cities to the attendees of SXSW 2016. The innovative sounds + visuals propelled by YouTube, Channel O, BET Int'l, Sound City and MTV Base along with their respective annual awards ceremonies up the competition and exposure.

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  1. What are some examples of the musical styles from these five African metro areas?
  2. Who are the lead creators of this music in the respective five metro areas?
  3. How and where can this music be heard, seen, read about and appreciated in North America by SXSW attendees?



Rab Bakari, Owner/President, Mixerpot LLC

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