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SXSW Film 2016

Screen to Table: Using Food to Generate Film Buzz

Movies have depicted food in all sorts of ways. Sometimes it’s the foundation of a story in which recipes come to life; other times it plays a supporting role adding flavor and zest to characters. Whatever the case, food is a universally-relatable storytelling ingredient that film marketers are tapping to promote all sorts of projects – even those without a strong or obvious food tie-in. In the age of social media, such marketing is typically in the form of sharable film-themed recipes, cookbooks and other culinary content. This presentation will explore how both filmmakers and film marketers are using food to activate movie fans and win big at the box office.

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  1. Why is food such a powerful ingredient for film marketing?
  2. How can film marketers tap into the foodie community, even when a film doesn’t appear to be food-related?
  3. What type of film-branded content gets home cooks and foodies excited?



Babette Pepaj, Founder, BakeSpace.com

Meta Information:

  • Tags: marketing, food, fllm
  • Event: Film
  • Format: Dual
  • Track: Publicity and Marketing
  • Level: Beginner
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