SXSW Music 2016

The Four Horsemen of the Mobpocalypse


Mobile has dramatically shifted the music industry landscape to address one of music’s great obstacles: lack of awareness.

More concert tickets are selling today through the use of targeted and synergized marketing campaigns, influenced by data that helps marketers better understand concertgoer behaviors and interests.

This “mass personalisation” is being used to reach people via mobile, social, email, retargeting & push marketing; but what’s next?

Join this exciting discussion to find out how Live, Broadcast, Digital and Social are being utterly transformed by mobile. Learn about the latest tech tools, and how to optimize each one to benefit your artist, tour or promotion.

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  1. How can big data, artificial intelligence and mobile messaging bring artists closer to fans in a way that is in tune with their mobile lifestyles?
  2. How can streaming services and hybrid radio capitalize on mass personalization to raise awareness and revenues?
  3. How to develop a winning mobile strategy for events?



Oisin Lunny, Sr Market Dev Mgr, OpenMarket

Meta Information:

  • Tags: mobile, live, radio
  • Event: Music
  • Format: Panel
  • Track: Technology
  • Track 2
  • Level: Advanced

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