Young Black and Powerful: A Consumer Report

African-Americans make up approximately 14% of the U.S. population and are on trend to have a buying power of $1.4 trillion by 2019. Despite their undeniable purchasing power they're often overlooked.

Candace will share evolving consumer behavior trends prevalent among the African-American Millennial community as a whole, and the subgroups that are housed within it. She’ll discuss the cultural movements that are playing a role in shaping those trends and what we can expect from the next generation. Additionally she’ll cover what best practices an organization should adopt when attempting to develop content that resonates with and engages the African American Millennial.