"Nudge Units": Building Teams to Design Behavior

Google, the US Government, Jawbone, Uber, and the UK Government... What do these organizations have in common? They have all hired teams, dubbed "nudge units,” to design and test interventions based on behavioral science (see books like Nudge and Thinking Fast and Slow). In the UK alone, behavioral scientists have conducted over 150 random control trials to tremendous impact - one small change to the UK’s organ donation form added 100,000 additional organ donors. In this panel, you will hear from experts running such units for product companies and the government. They will offer practical advice on building a team, pitching projects, structuring work, and executing for improved outcomes.