☰ Sidebar
Voting period for this idea type has passed

SXSW Interactive 2016

"Nudge Units": Building Teams to Design Behavior

Google, the US Government, Jawbone, Uber, and the UK Government... What do these organizations have in common? They have all hired teams, dubbed "nudge units,” to design and test interventions based on behavioral science (see books like Nudge and Thinking Fast and Slow). In the UK alone, behavioral scientists have conducted over 150 random control trials to tremendous impact - one small change to the UK’s organ donation form added 100,000 additional organ donors. In this panel, you will hear from experts running such units for product companies and the government. They will offer practical advice on building a team, pitching projects, structuring work, and executing for improved outcomes.

Share this idea

Takeaways

  1. How do you integrate behavioral science into your organization? What are the pros and cons of a “nudge unit” model?
  2. How do you identify projects? Are there ethical boundaries? How do you sell members of your organization on using a behavioral approach?
  3. How should you structure a typical project? What skill sets do you need to deliver work (i.e. PhDs, UXers, Designers)? How do you measure success?

Speakers

Organizer

Andrea Dinneen, Business Experience Designer, Deloitte Digital

Meta Information:

Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.