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SXSW Interactive 2016

PR for Startups: Low to No Budget Tips for Today

Engaging in public relations (PR) is the most powerful way to get your startup out there and on a VC’s radar. However, going at it blindly can be dangerous for your brand. Looking to get mass awareness on a budget? Wondering how to launch, but not sure where to start? Perhaps you’ve already had a big milestone--how are you keeping up the momentum? Are you even ready for PR?

Join a former tech journalist and PR leaders from growth-stage and unicorn startups--across the enterprise, on-demand and consumer technology industries--for a candid discussion on navigating the media landscape. Get the immediate (and even free) tools to drive awareness and take your company to the next level.

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Takeaways

  1. Is our company/product ready for PR? Does our company have to be “different” to get press attention? What makes something “newsworthy”?
  2. Do we really need to hire a PR agency, and what do they even do? How do you get the most bang for your buck, and what do they cost anyway?
  3. We just had a major company milestone (funding/launch/big new hire), and don’t have more news for a while. How do we drive ongoing awareness?

Speakers

  • Daniella Vallurupalli, Head of Communications, CloudFlare
  • Johnny Brackett, Head of Communications, Shyp
  • Michelle Masek, Head of Communications, Imgur
  • Ryan Lawler, Venture Partner; Former TechCrunch Reporter, 500 Startups

Organizer

Daniella Vallurupalli, Head of Communications, CloudFlare

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