SXSW Interactive 2016

PR for Startups: Low to No Budget Tips for Today


Engaging in public relations (PR) is the most powerful way to get your startup out there and on a VC’s radar. However, going at it blindly can be dangerous for your brand. Looking to get mass awareness on a budget? Wondering how to launch, but not sure where to start? Perhaps you’ve already had a big milestone--how are you keeping up the momentum? Are you even ready for PR?

Join a former tech journalist and PR leaders from growth-stage and unicorn startups--across the enterprise, on-demand and consumer technology industries--for a candid discussion on navigating the media landscape. Get the immediate (and even free) tools to drive awareness and take your company to the next level.

Additional Supporting Materials


  1. Is our company/product ready for PR? Does our company have to be “different” to get press attention? What makes something “newsworthy”?
  2. Do we really need to hire a PR agency, and what do they even do? How do you get the most bang for your buck, and what do they cost anyway?
  3. We just had a major company milestone (funding/launch/big new hire), and don’t have more news for a while. How do we drive ongoing awareness?


  • Daniella Vallurupalli, Head of Communications, CloudFlare
  • Johnny Brackett, Head of Communications, Shyp
  • Michelle Masek, Head of Communications, Imgur
  • Ryan Lawler, Venture Partner; Former TechCrunch Reporter, 500 Startups


Daniella Vallurupalli, Head of Communications, CloudFlare

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