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SXSW Interactive 2016

Technology Is Our Rock & Roll

There's an uprising taking place in our mediascape right now; one led by latino trend-setters, called Tequis, who are sparking the development of modern content. This revolution has been quiet, happening mostly behind the scenes, but it's about to get cranked to eleven.

Join us as we outline the role these Tequis play on the media you consume today, and how their culture, attitude, behavior and taste-making will influence and shape the media you consume tomorrow.

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  1. Who are the key players in the latino media revolution taking place today?
  2. How have latinos used their sphere of influence to change modern and future media?
  3. How can brands and other media influencers join this revolution?


  • Micky Ogando, Chief Creative Officer, Bakery
  • Jose Antillon, Group Creative Director, Latinworks
  • Jose Baptista, Director of Business Strategy, Huge


Micky Ogando, Chief Creative Officer, Bakery

Meta Information:

  • Tags: technology, culture, latinos
  • Event: Interactive
  • Format: Panel
  • Track: Entertainment and Immersion
  • Track 2
  • Level: Advanced
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