SXSW Interactive 2016
The Expectation of Perfection & Other Sins We Love
We are lazy. We are impatient. We expect perfection, even when we don't pay for it. We are quick to wrath when we don't get what we want. We expect more than we deserve. We are the worst versions of ourselves when we are online and we are the best thing that has ever happened to your product.
Remember when you started building faster websites because users didn't want to wait 3 seconds for a page to load? The Internet is what it is today because vocal users got their way.
We have to remain empathetic, while designing to delight. Let's learn from our users and build them the best possible experience every time.
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Additional Supporting Materials
- What do users really want and how do I give it to them?
- When is a user the vocal minority and when are they actually teaching you something about where your product should be heading?
- How do you learn from the sins of your users and build them a better product?
- Jesse Friedman, Experience Advocate, Automattic
Jesse Friedman, Experience Advocate, Automattic