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SXSW Interactive 2016

Managing an Online Community Volunteer Program

At the end of 2014, Forrester Research predicted that brand-hosted online communities would make a comeback, due to diminishing returns on Facebook and Twitter.

These company-led communities are often volunteer-powered, but as we witnessed during reddit's high profile blackout in the summer of 2015, managing volunteers is not easy.

This session will be led by a pair of community veterans that have directly managed hundreds of volunteers and been responsible for volunteer programs that included thousands. It will be a deep dive into the subject, providing a blueprint that will allow you to build and lead a strong volunteer team.

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  1. What model of volunteer management is right for my community?
  2. How do labor laws impact community volunteer programs?
  3. How do I keep community volunteers motivated and on task?



Scott Moore, Co-Host, Scott Moore Consulting

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