SXSW Interactive 2016

Disrupting J School with Digital Culture


It’s hard to disrupt a traditional institution like a university and an industry like journalism, but meet professors that have taken steps to build digital culture within the classroom, in hopes of disrupting in the newsroom. Ranging from creating apps or flying drones or creating AR/VR experiences or using digital platforms to cover breaking news like the Boston Marathon Bombings, these professors are forcing their schools — often alone and with little to no support — to embrace digital and make significant changes. Hear how to disrupt J School with things like sensors and food trucks.

Additional Supporting Materials


  1. How can you incorporate the latest digital technologies into traditional institutions like university classrooms or newsrooms?
  2. What are strategies to getting support and resources to experiment with emerging technology within a traditional environment?
  3. How can you build culture -- it's not just getting tech -- to have larger impact in traditional places like classrooms and newsrooms?



Robert Hernandez, Assoc Professor of Professional Practice, USC Annenberg School of Communication & Journalism

Meta Information:

  • Tags: journalism, education, digital
  • Event: Interactive
  • Format: Panel
  • Track: Content and Distribution
  • Track 2
  • Level: Intermediate

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