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SXSW Interactive 2016

Relationships: Winning in the Subscription Economy

The Subscription Economy isn’t a new trend. But brands are realizing (more and more) its impact on customer expectations. Businesses must constantly win their customers’ loyalty - it’s no longer just getting them in the door, but it’s about keeping them engaged each day and each year. Relationships are complicated and hard. How can you better build better, longer-lasting relationships, and what does this mean for your business? This panel will illustrate what two a B2B & B2C company have in common when it comes to the customer relationship. This will be a two-person conversation between Mikkel Svane, CEO & founder of Zendesk and Katia Beauchamp, CEO & founder of Birchbox.

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  1. How can you build long-lasting, better relationships with your customer?
  2. Does customer relationship building differ between a B2C company and a B2B company?
  3. What trends in technology are making it more important than ever to focus on building meaningful customer relationships?


  • Mikkel Svane, CEO & Founder, Zendesk
  • Katia Beauchamp, Co-Founder and CEO , Birchbox


Tian Lee, Communications Mgr, Zendesk

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