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SXSW Interactive 2016

5 Steps to Data-Driven Digital Media

Building a data-driven company requires more than a dip into the ever-shrinking pool of data scientists. This talk will address the challenge of collecting data from the increasingly fragmented online publishing landscape. It will cover best practices for building a cloud-based data pipeline that allows you to visualize and analyze all your data in one place. You’ll learn how to structure data operations, moving from static reporting to visually-appealing dashboards. You’ll be equipped with strategies for challenging the status quo with data and building a numbers culture in a words and pictures organization.

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  1. What impact does self-service data analytics have on reporting within media organizations?
  2. How can a words and images driven organization benefit from an analytics culture?
  3. How can organizations take advantage of cloud analytics to drive enterprise-wide adoption?


  • Victoria Martins, Data Analyst, AJ+


Kathryn Holtz, Customer Mktg Asst, Tableau

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