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SXSW Interactive 2016

Want to Change the World? Create a Movement!

Ever look at a brand and say "How do they have SOOO many supporters?" Well, if you do -- this session is for YOU. Learn from the biggest and most buzz-worthy brands in education (Edutopia, EdSurge, and Discovery Education) about their unique approaches to build evangelists and change makers. Learn the nitty gritty tips, the mistakes not to make, and get a ton of resources to get started.

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  1. How can you create a community-driven brand?
  2. How do I build a formal ambassador/evangelist program?
  3. What are the benefits and risks of building a formal program?



Elana Leoni, Dir, Social Media Mktg & Strategy, Edutopia/The George Lucas Educational Foundation

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