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SXSW Interactive 2016

Getting the Right Mix: Product Portfolios

At Vitamix, slicing and dicing our data is critical for product development, value enhancement, and technology portfolios. Learn how cross-company data-driven discussions have made a huge impact on our business. And visualizing a broad set of new product development metrics for Vitamix has contributed to the powerful ways in which Vitamix is using data to achieve its growth objectives.

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  1. What are the best ways to use data to optimize your product portfolio?
  2. How can data analysis aid in product development?
  3. How can analytics drive growth?


  • Manoj Jhaveri, Program Manager, Tableau


Kathryn Holtz, Customer Mktg Asst, Tableau

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