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How Major Labels Build Rockstar-Worthy Websites

Some record labels and management firms have spent up to $1 million to build their major star talents’ websites, complimentary apps, and mobile sites. But what are they really building? Are these sites just artist blogs? Do they allow fans to have a community and interact with each other? Or are they simply for trying to sell merchandise and concert tickets?

In this panel with the three major record labels, we will share the strategies to build a cohesive, accessible, mobile-friendly artist digital experience that draws music lovers to come back again and again, interact and engage with fellow fans, and actually buy merchandise and digital products.




Chuck Fishman, Director of Media Entertainment and Publishing | Digital Marketing for George Clinton, Acquia

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