SXSW Interactive 2013
Nobody Reads Anymore-So How Do We Communicate?
People are "show me, tell me" oriented and learn and retain information best when these dominant learning styles are tapped into. Consumers don't want to work when engaging with online content. Reading is work - a lot more work than browsing through photos or viewing a video. Consumers expect – and more and more demand – that you take the work out of the consideration process and make it easy for them to make an informed buying decision. Information is not scare, attention span is. Reading simply requires too much attention. Before your customer buys your product, they have to buy into the idea that what you have to say deserves their attention. We are willing to read, but only short bursts of information (Tweets, Facebook posts, text messages). This presentation will explain how marketers can get consumers to look past the clutter and make an informed buying decision.
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Additional Supporting Materials
- Why are people more visually oriented today than they used to be?
- How can marketers retain the attention of their audience?
- How can marketers help their consumers make an informed buying decision?
- Why does online video cut down the consumer consideration process and result in a purchase?
- What value does online video advertising provide?
- Steve Reid, Director of Client Strategy, Invodo, Inc.
Lauren Van Dam , PR Rep, Matter Communications