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SXSW Interactive 2016

Using Data to Understanding Netflix’s Content Flow

Netflix analyzes billions of rows of data on a daily basis in order to make optimal buying and process decisions. In order to provide the best streaming entertainment experience, Netflix relies heavily on the power, flexibility, and flow of data in the cloud. Learn how the Netflix content team uses data to quickly identify trends, find surprise hits, flag bottlenecks and opportunities, measure catalog health, reduce costs, and improve the customer experience through an array of data. The session will provide an overview of how Netflix implements critical operational reporting that helps individual contributors with their day-to-day tasks, in order to ensure the best quality content is ready.

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  1. How do cloud analytics lead to more agile data decisions?
  2. What data does Netflix analyze to optimize worldwide content streaming?
  3. How does Netflix identify trends in entertainment?



Kathryn Holtz, Customer Mktg Asst, Tableau

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