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SXSW Interactive 2016

Shaken Not Stirred: Retail Data Mixology

An ounce of art, a shot of science. Retailers are perfecting the blend of merchandising, marketing, location, social & mobile to satisfy consumers & drive profits. The not-so-secret ingredient to success? Connected data that can be acted upon instantly. SVP of Digital at Sur La Table Kevin Ertell; President of DynamicAction John Squire; author & professor at The Wharton School at the University of Pennsylvania Dr. David Bell; and Laura Heller, Executive Editor of FierceRetailIT, will divulge the key data ingredients for a successful commerce cocktail that reduce returns & marketing waste, boost profitability, and blow away customer expectations. Cheers to that!

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  1. How does each source of data (customer, product, channel, marketing) affect profitability on its own & as part of the overall commerce ecosystem?
  2. What are the 5 qualifying factors and implications of the ideal commerce cocktail?
  3. How can retailers adjust the way they evaluate and use data that will drive loyal customers and repeat purchases?



Kathleen See, Acct Exec, Ketner Group

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