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SXSW Interactive 2016

Shaken Not Stirred: Retail Data Mixology

An ounce of art, a shot of science. Retailers are perfecting the blend of merchandising, marketing, location, social & mobile to satisfy consumers & drive profits. The not-so-secret ingredient to success? Connected data that can be acted upon instantly. SVP of Digital at Sur La Table Kevin Ertell; President of DynamicAction John Squire; author & professor at The Wharton School at the University of Pennsylvania Dr. David Bell; and Laura Heller, Executive Editor of FierceRetailIT, will divulge the key data ingredients for a successful commerce cocktail that reduce returns & marketing waste, boost profitability, and blow away customer expectations. Cheers to that!

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Takeaways

  1. How does each source of data (customer, product, channel, marketing) affect profitability on its own & as part of the overall commerce ecosystem?
  2. What are the 5 qualifying factors and implications of the ideal commerce cocktail?
  3. How can retailers adjust the way they evaluate and use data that will drive loyal customers and repeat purchases?

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Organizer

Kathleen See, Acct Exec, Ketner Group

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