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SXSW Interactive 2016

What's the Endgame? The Ins and Outs of a Startup

Today, 9 out of 10 startups will fail. This panel will address what makes a successful startup, how to test product/market/fit, approaching investors and structuring a company for a successful acquisition or exit. Chris Vaughn, serial entrepreneur and CEO & founder of Saucey, the alcohol delivery app and Paige Craig, respected Angel and now VC (Postmates, Meerkat, Lyft etc.), will discuss their personal processes, missteps and successes from both stakeholder perspectives.

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  1. Everyone has an idea for a startup these days, how do you identify the good from the bad?
  2. How do you identify and acquire your target market, customers and early adopters and retain their business?
  3. What are the key things to track, monitor and set up to make a company attractive to investors and potential buyers?



Claire Gendel, Publicist, The Avenue West

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