SXSW Interactive 2016

Combining Music, Tech & XD for Grassroots Action

The Trust for the National Mall, working with event production company and music promoter C3 Presents and partner agencies including Austin's GSD&M and DC's Threespot, created a first of its kind integrated experience. The project combined a live music festival on the National Mall, education, outreach and an exceptional digital experience to launch a grassroots movement to help preserve and rehabilitate one of the nation's most treasured public spaces. Discover how Landmark Music Festival for the National Mall and the first ever Virtual Monument to the American people were conceived and designed to help the Trust build a new fan base and motivate them to action.

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  1. How do you combine music and digital experiences to motivate audiences on behalf of a non-profit?
  2. What were some of the lessons learned in using live music to create interest in the mission of the Trust?
  3. How was a virtual national monument conceived and used as a digital fundraising tool for a nonprofit?



Jefferson Burruss, Exec Producer, GSD&M

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