Empowering Employees in Social Media at Scale

Enabling employees and partners in modern business requires new skills, business processes, governance, measurement, and infrastructure. In addition, leaders must learn new ways of managing risk, while helping employees build and manage external relationships in real-time.

Brands that thrive and profit from employee and consumer empowerment generate significantly greater awareness and revenues, while also decreasing costs of marketing, selling and customer service. However, employees must engage in public, real-time conversations. And most people are not professional communicators.

Nearly every industry is affected, and this book provides frameworks, guidelines and case studies for people to navigate the change for their organization.