SXSW Interactive 2013

Empowering Employees in Social Media at Scale

Enabling employees and partners in modern business requires new skills, business processes, governance, measurement, and infrastructure. In addition, leaders must learn new ways of managing risk, while helping employees build and manage external relationships in real-time.

Brands that thrive and profit from employee and consumer empowerment generate significantly greater awareness and revenues, while also decreasing costs of marketing, selling and customer service. However, employees must engage in public, real-time conversations. And most people are not professional communicators.

Nearly every industry is affected, and this book provides frameworks, guidelines and case studies for people to navigate the change for their organization.

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  1. Why would I want to invest time and money into enabling my employees and business partners in social media?
  2. How do I create internal processes that ensure the right balance of empowerment and accountability across my employees?
  3. What tools and technologies are available, and how can my organization create a holistic, integrated technology architecture that enables this broad set of capabilities?
  4. What skills will I need in order to define and deliver this kind of workforce transformation, and how do I manage the journey from current skills and abilities to the organization and teams we will need to be successful?
  5. How do I determine how much this is worth to my organization, build a business case, and ensure appropriate levels of investment in these capabilities?


  • Susan Emerick, Social Business Program Manager, Worldwide Digital Strategy and Development, IBM
  • Chris Boudreaux, Global Social Media Architect, Accenture


Susan Emerick, Social Business Program Manager, Worldwide Digital Strategy and Development, IBM

Meta Information:

  • Tags: employees
  • Event: Interactive
  • Format: Dual
  • Track: Content and Distribution
  • Track 2
  • Level: Intermediate
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