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SXSW Interactive 2016

Social Media: The New TV Show Launchpad

From pre-linear release to pre-premiere social media activations (OK, stunts), learn how social media can be leveraged to help a new TV show make a splash and win viewers long before episode 1 hits the air. Paired with hyper-targeted paid media and an always-consistent voice, these levers can ensure new TV programs have social followings in place by premiere that convert to viewership and ratings.
Fresh off the success of hit series “Mr. Robot,” USA Network marketing leadership and social media pros in strategy and paid media from VaynerMedia will walk you through tools to leverage and how to test in real-time to for a comprehensive social media campaign that’ll help your new show hit.

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Takeaways

  1. How should I use social media to drive awareness of my new show?
  2. How can I surface new social media opportunities hot enough to move the needle?
  3. What’s the best way to keep shows’ identities consistent across diverse social media platforms?

Speakers

Organizer

Kim Garcia, SVP, Entertainment, VaynerMedia

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