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SXSW Interactive 2016

Trending is Trending: Driving Engagement with Data

The new Alfa Romeo convertible that Americans can’t wait until its US debut to get their hands on. Vintage baseball cards for a new Hall of Fame inductee. The data that sits just under the hood at eBay has always provided a fascinating barometer of trends at the intersection of culture and commerce. As retail data science becomes more sophisticated, and as personalization and engagement become the cornerstones of successful shopping experiences both on and offline, eBay’s Head of Global Growth, Jody Ford, will explore how brands can use data to create rich, relevant, interesting, and totally shoppable content to generate more authentic and meaningful engagement with their customers.

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  1. How to leverage data to drive meaningful customer engagement with your brand.
  2. How to spot the right trends in your data, and weed out the irrelevant noise.
  3. How to find the right balance between personalization and engagement.


  • Jody Ford, Vice President, Head of Global Growth, eBay


Allison Engles, Lead Mgr of Global Comms & Stakeholder Engagement, eBay

Meta Information:

  • Tags: commerce, data, engagement
  • Event: Interactive
  • Format: Solo
  • Track: Branding and Marketing
  • Track 2
  • Level: Intermediate
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