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SXSW Interactive 2016

Designing the Internet of Things for Privacy

It’s not just smartphones anymore – everything from our watches to our refrigerators can be connected to the Internet today. But will companies want to use our heart rates to show us ads? Will insurers be interested in how much ice cream we eat? As the devices we use every day fill with sensors and gain new connectivity, they become far more useful. But they can also collect new kinds of information – about our most intimate habits and interactions – multiplying the privacy challenges for companies and consumers alike. Traditional ways of explaining privacy choices don’t always work in this space. To win loyalty and avoid costly mistakes, a new approach to privacy by design will be key.

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  1. What unique privacy challenges exist in the world of connected consumer devices?
  2. What are examples of privacy mistakes that connected device companies should avoid?
  3. What are the best practices for communicating privacy information and choices to users of connected devices?



Matt Cagle, Tech & Civil Liberties Policy Atty, ACLU of Northern California

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