SXSW Interactive 2013
Social & Collaborative Storytelling
At the heart of all communication lies a story. We are all storytellers – we express, connect, entertain and educate through stories. Our stories are what connect us, and as communities we need to tell stories... for growth, identity and survival. But traditional platforms are linear, daunting and non-collaborative. Emerging social and digital platforms are not much better, emphasizing distribution vs creation, curation vs collaboration, and capturing only fragments of our ideas and experience vs the rich context and narrative behind and connecting them – and us.
What if we could all tell our stories easily and simply – and in true collaboration with others? What if communities could tell stories – together, as a community, capturing a rich mosaic of ideas and perspectives? What if social media could offer the full stories behind the fragments, and connect us with others directly through the stories we share? What if entirely new types of stories could be created? It’s happening.
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Additional Supporting Materials
- How can multiple – even thousands – of storytellers collaborate dynamically to create powerful, unique story lines?
- How will collaborative writing and storytelling platforms open up new opportunities for creativity and storytelling across all forms of media and artists?
- How will collaborative story creation achieve new levels of social interaction – what audiences will it attract and what business opportunities will it create for writers, artists, marketers and investors?
- As the barriers to exploring and sharing creative writing and storytelling skills disintegrate, will a completely new generation of authors and storytellers emerge?
- What new stories, and kinds of stories, will emerge – stories that could never before have been told – as our storytellers begin to explore their collaborative creativity?
- Stephen Bradley, Managing Director, Farmingville Capital
Stephen Bradley, Managing Director, Farmingville Capital