Voting period for this idea type has passed

Emoji & Branded Content:New Mobile/Social Currency

Millennials: what makes them tick? It wasn’t until recently that brands like Ford, L’Oreal and MillerCoors and Bratz figured it out: make emoji and branded content a part of your digital identity. Emoji are the new brand currency – making brands a part of the largest consumer conversation. By the year 2019 there will be approximately 438 billion mobile messages sent a day across the world (Juniper). However, creating emoji isn’t enough. The content must be customized, creative and concentrated on the right audience. Learn how major brands have used branded content and emoji to build an emotional and engaging connection with younger consumers, while crushing traditional advertising KPIs.

Additional Supporting Materials




Leigh Sherwood, Sr Account Exec, Havas Formula

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.

Show me another