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SXSW Interactive 2016

Emoji & Branded Content:New Mobile/Social Currency

Millennials: what makes them tick? It wasn’t until recently that brands like Ford, L’Oreal and MillerCoors and Bratz figured it out: make emoji and branded content a part of your digital identity. Emoji are the new brand currency – making brands a part of the largest consumer conversation. By the year 2019 there will be approximately 438 billion mobile messages sent a day across the world (Juniper). However, creating emoji isn’t enough. The content must be customized, creative and concentrated on the right audience. Learn how major brands have used branded content and emoji to build an emotional and engaging connection with younger consumers, while crushing traditional advertising KPIs.

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Takeaways

  1. How are brands using emoji and other branded content to emotionally engage consumers and build brand loyalty?
  2. How do you measure ROI using emoji in mobile messaging and social media apps?
  3. What are the right and wrong ways to use emoji to reach younger consumers?

Speakers

  • Evan Wray, Co-Founder, Swyft Media
  • Angie Kozleski, Global Mktg. & Digital Communications Mgr., Ford Motor Company
  • Chris Chesebro , Asst. Vice President, Digital Marketing, L'Oreal
  • Dilina Fernando, Digital Innovation and Marketing Manager, MillerCoors

Organizer

Leigh Sherwood, Sr Account Exec, Havas Formula

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