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21st Century Mad Men: Big Data for Big Agencies

Big Data is changing the game for companies of all shapes and sizes, including agencies looking to take their social media technologies and customer insight practices to the next level. But, managing the massive velocity, volume, and variety of social media and other data sets at scale can be a huge challenge. Learn how digital, advertising, and PR agencies can adopt Big Data technologies to expand and evolve their product offerings in our ever increasingly connected world.

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Amanda McGuckin-Hager, Director of Marketing, Infochimps


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