SXSW Interactive 2016
IMPOSTER! Startup Founder or Intrapreneur?
I started working with a small team on a product in Dec. 2014 . We did customer discovery, idea validation and prototyping. We identified a business model, and we Made a Thing.
But I don't consider myself a startup founder, for one reason. I took home a steady salary (with 401(k) match) the whole time.
Intrapreneurs launch businesses from within the shelter of a parent, and as such may not feel they belong to the tribe of startup founders, they're not 'true entrepreneurs'.
This presentation will cover the murky areas of networking, self- and product-promotion to help fledgling intrapreneurs balance what's best for themselves, their projects and the corporate hand that feeds them.
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- How important is the "founder" title and how strongly should an intrapreneur push for that recognition from the parent company?
- How important is disclosure of a parent company when looking to the startup community for support and resources?
- Do you have to consider intellectual property and ownership rights before you get started on your venture?
- Andrea Hill, Product Strategist, ReadyTalk
Andrea Hill, Prod Strategist, ReadyTalk