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SXSW Interactive 2016

Sports Media's Role in Shaping Social Justice

For generations sports media outlets have aimed their focus on X's and O's, scores and results. Athletes have mostly followed suit, shying away from key social-justice issues in order to, they believe, maintain the largest possible fanbase.

In recent years sports media has taken the plunge into social-justice issues like same-sex marriage, transgender inclusion, racism and the lack of opportunity for women in sports.

We will explore the role the sports media should take in building dialogue around key social issues, and the potential pitfalls of doing so.

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  1. How hard should sports journalists push athletes to talk about their perspectives on key social issues?
  2. What one social-justice issue does the sports media have the strongest opportunity to affect in the next two years?
  3. How do you balance your role as a writer or editor feeding sport-specific info to your audience, and your role as a columnist advocating a position?



Cyd Zeigler, Editor & Co-Founder, Outsports

Meta Information:

  • Tags: lgbt, race, gender
  • Event: Interactive
  • Format: Panel
  • Track: Sports
  • Track 2
  • Level: Advanced
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