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SXSW Interactive 2016

Improving Healthcare (and Dayton) by Design

It was at a leadership retreat in 2014 that members of the Greater Dayton Area Hospital Association (GDAHA) took a hard look at their situation as the largest employer in town and said that’s something we want to change. Once a major industrial powerhouse, Dayton was in flux due to manufacturing downturns. Betting on its roots in innovation, nationally recognized healthcare systems, its location as home to the Air Force Research Lab, plus, connections with design consultancy Kaleidoscope, the team crafted a bold idea. In this talk we'll share how Ascend was born as a for-profit way to commercialize #healthinnovationnnovation, plus opportunities in patient care & medical device design.

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  1. What's going on with #HealthcareInnovation in Dayton and and how can I apply that in my own backyard? How can User-Centered Design help healthcare?
  2. What is the state of the patient journey today in our health systems? What are opportunity areas for health innovation in our systems?
  3. What are the biggest challenges to healthcare innovation today? What are the latest trends in the consumerization of healthcare and opportunity areas?



Margee Moore, Mktg, Kaleidoscope Product Design and Innovation

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