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SXSW Interactive 2016

Exploring 7 Kinds of Data Stories

What makes a story data-driven? It’s no secret that we’re all swimming in data. Journalists, in particular – but also businesspeople, analysts, students and more – want to tell stories with data. We know that the human brain is wired to understand data visually. Whether you’re looking at big or small data, bringing data visualizations into your work adds depth and detail to an article, report, or presentation.

In this session, we’ll cover seven types of data stories and how to incorporate them into your work. Whether you’re a reporter, a student, a businessperson, or anyone else, you’ll learn how to tell stronger, more compelling stories using data. You’ll be a better storyteller for it.

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Takeaways

  1. What makes a story data-driven?
  2. How can I incorporate data into my stories at work or in school?
  3. What is data-journalism and how does it apply to me?

Speakers

  • Ben Jones, Director, Product Mktg, Tableau

Organizer

Daniel Gabis, Dir, Product Mktg, Tableau

Meta Information:

  • Tags: data, analytics, journalism
  • Event: Interactive
  • Format: Solo
  • Track: Content and Distribution
  • Level: Beginner
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