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SXSW Interactive 2016

The Future of Retail: Human + Machine Curation

Personal stylists, personal assistants, personal trainers. These handy aides are not yet the norm for the average consumer, making the infinite opportunities for human+machine curation more valuable today than ever before. We’re all familiar with the powerful recommendation technology behind Netflix that takes the ‘tedious’ out of finding a new TV series or documentary. Savvy online retailers have realized the power of human curation married with machine learning to digital commerce and make shopping online more like shopping in the real world. In this session, panelists will discuss the power of curating experiences using human intuition and adaptive technology.

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  1. How can retailers and brands use human + machine curation to power next generation visual shopping strategies that meet online shopper demands?
  2. How critical is mobile search to the future of retail and online shopping?
  3. What does the future of human + machine curation look like in 5, 10 or 15 years?



Catherine Seeds, VP, Ketner Group PR & Marketing

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