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SXSW Interactive 2016

Science on YouTube: Where the Smart Kids Are

There are an amazing number of science education YouTube channels engaging millions of millennials like never before. Likewise, we see social media echoing smart, informative content to a young audience. When did science become so cool? And how will this affect future generations of young viewers? Popular creators share their approach to making learning fun and their take on the impact of niche content.

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  1. When (and how) did science become so cool?
  2. How will this shift in attitude toward science and education affect future generations?
  3. How can creators engage young audiences around science content that educates yet still entertains?



Claire Shirley, Communications Coord, Discovery Communications

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