Why Dior Needs Elon Musk

Fashion thrives on creativity and artistry. But the world is changing and so are consumers. The notoriously “artistic” approach to running fashion and other artsy companies must change. Apple hired Burberry CEO Angela Ahrendts to inject a bit of panache into an already smooth-design tech giant. Fashion houses would be smart to beef up their executive ranks with a tech powerhouse. BBC Capital’s Chelsea Emery explains why it’s the next big thing in survival for fashion.