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SXSW Interactive 2016

URL's Are Apps

The web has been the frictionless content distribution platform for a long time. No stores, no gates, just nothing but your browser and a url. It's beautiful. App stores were made popular by Apple, charging money often before a user can have access to certain content. Ever tried sharing an app with a friend? 5 minutes later they are in and enjoying the content. Ever tried sharing a url with a friend? Yeah, easy. This ease has been recently extended into beacons and the internet of things, and it's aptly named The Physical Web. Where a physical space, or physical object, has a url. Your web content ready to be present in the physical world.

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  1. Are websites really so different than apps?
  2. Are app stores superior to the open web?
  3. How can beacons and urls work together for a business?



Adam Argyle, Web Engineer, Deloitte Digital

Meta Information:

  • Tags: iot, html5, javascript
  • Event: Interactive
  • Format: Solo
  • Track: Content and Distribution
  • Track 2
  • Level: Intermediate
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