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SXSW Interactive 2016

Beyond Words: Images as Language

There has never been a time where people are more comfortable with communicating through images. Whether it’s images they create or images they source, we live in an age where people are in control of curating the gallery of their lives. Looking at an individual’s – or a brand’s Instagram or Pinterest – can give you a perfect sense of what they’re passionate about and what they stand for. Creating surreal avatars, sending gif and memes directly to friends, represent a trend in how our audience is communicating with one another. There is potentially a huge opportunity for ourselves, Refinery29, as our own brand, and for our brand partners, to come along for the ride offline and online.

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Takeaways

  1. What opportunities do co-branded images present to advertisers?
  2. What new and creative ways can our audiences play around with images?
  3. What does this mean for global connectivity?

Speakers

  • Piera Gelardi, Executive Creative Director and Co-Founder, Refinery 29

Organizer

Madison Utendahl, Creative Assoc, Refinery29

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