Celebs vs. Civilians: The Battle for Influence

Description:

While enlisting celebrities to drive social engagement has been a popular marketing tactic, the influence tides are shifting from a celebrity-driven to civilian-led effort, with consumers listening more to trusted friends’ recommendations than that of a paid celebrity promoter. Just look at CrossFit’s meteoric rise: its popularity was driven by personal recommendations from micro-influencers to their networks, not celebrity endorsements.
Stevens will argue that celebrities are no longer the holy grail of influence. It’s more impactful to have real people with influence sharing actual experiences. He’ll also address HOW to identify and engage with the right social influencers online.