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SXSW Interactive 2016

Brand Power: More Than Just A Pretty Picture

We believe in the power of brand. When the word ‘brand’ comes to mind, most people think of a logo or an ad. It’s so much more than that. It’s a spirit, ethos, and way of being. Do we sound like a branding agency? Maybe. But we’ve totally drank the kool-aid and lived it first hand. We’ll talk directly with our audience about how embracing brand creates a common mentality that guides everything we do, from how we write stories to the way hire our people. We’ll walk through three case studies that prove that while brand is still relevant to the way we look, it’s so much more–it’s a behavior. And it’s vital in creating an organization the people - internally and externally - will love.

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  1. How does brand influence engagement with your audience – and your advertisers?
  2. In what ways is brand influencing your company culture?
  3. What are the most unique and unexpected ways brand is helping you make decisions?



Michael Ciancio, Design Dir, Refinery29

Meta Information:

  • Tags: brand, culture, images
  • Event: Interactive
  • Format: Panel
  • Track: Branding and Marketing
  • Level: Advanced
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