SXSW Interactive 2013
The Watercooler of 2023: The Future of TV
More than 40% of users use a phone or tablet when they watch TV, and 40% of households will have a DVR in 2015. The the tech-savvy 18-34 demographic in the US will grow to 96M in 2017. What does this mean? “TV” is going to change and they way people converse about it. Time-shifted viewing, differing platforms and new tools will affect the industry. Find out why context and relevance are more important than ever and what will seamlessly bring audiences together.
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Additional Supporting Materials
- What will be in store for the next decade for TV?
- How can content creators connect with audiences with regards to differing time when their audience consumes and platforms that their audiences uses?
- What key viewing trends and technologies will emerge in the future and what does it mean for the entertainment industry?
- As the social TV industry matures, what does this mean for the players in the ecosystem?
- How will TV Watching behavior change over the next 10 years and how will that impact the way in which people have watercooler conversations?
- Somrat Niyogi, CEO, Miso
Somrat Niyogi, CEO, Miso