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SXSW Interactive 2016

The Future of Mega-Events

Monumental infrastructure. Millions of visitors. Massive legacy opportunities. Global events like the Olympic Games face growing complexities with each passing year; yet, they play an important role in transcending barriers and boundaries to draw people together around sports. As challenges grow, how will we address the ultimate legacy of these events? Populous’ Jeff Keas, planner of 9 Olympic Games, and Brian Mirakian, experiential design leader, will share innovations impacting mega-events in a quest to make them viable, sustainable investments for years to come. From entirely mobile architecture to sustainable measurement, learn about the innovations shaping the future of mega-events.

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  1. How will we address the ultimate legacy of mega-events?
  2. What innovations can make mega-events more sustainable and economically viable?
  3. What does it take for a city to host a mega-event?


  • Jeff Keas, Senior Principal / Event Manager, Populous
  • Brian Mirakian, Principal / Director of Populous Activate, Populous


Annie Hellweg, PR Coord, Populous

Meta Information:

  • Tags: sxsports, sports, events
  • Event: Interactive
  • Format: Dual
  • Track: Sports
  • Track 2
  • Level: Intermediate
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