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SXSW Interactive 2016

Small Teams, Big Impact. The power of prototyping!

In this session we define what Digital Stewardship is and how rapid digital prototyping combats institutionalized muscle memory and cultural complacency.

We will provide examples of how team principles, open-source ideologies and emerging technologies (3DVR, Low Energy Bluetooth (BLE) beacons and UAV/Drones prototypes) were used to drive change and stakeholder adoption throughout WGBH, the leading provider of PBS productions.

Staffing best practices, development and production tools, risk mitigation and critical requirements for success will be shared.

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  1. What kind of prototypes yielded the most success?
  2. What are the top three things you would recommend doing to help drive innovation where technology is seen as a threat?
  3. How did these teams operate, how are they funded, and how did you get key stakeholder approvals?


  • Thomas Lerra, Research & Development Prototype Manager, WGBH
  • Jim Bodor, Director of Product Management, WGBH
  • Jonathan Ellenberger, Senior Developer at WGBH, WGBH


Thomas Lerra, Research & Dev Prototype Mgr, WGBH

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