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SXSW Interactive 2016

Visual Storytelling - GIFs, Graphs and Napoleon

Visual storytelling is the new way for brands to communicate, but the content and the platforms are rapidly changing. Infographics, GIFs, and microcontent are being created for Pinterest, Instagram, and Snapchat, so how do you keep up and what is right for your brand? In this session we'll take a look at the power of visual storytelling, why it works, and what brands really need to be doing.

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Takeaways

  1. Why is visual storytelling so popular and why does it work?
  2. What are the types of content I should be creating and for which platforms?
  3. How is visual storytelling changing in the future?

Speakers

  • John Meyer, Co-Founder/CEO, Lemonly

Organizer

John Meyer, Co-Founder/CEO, Lemonly

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