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SXSW Interactive 2016

B2C in the DIY times: Be the Brewmaster

With social media bursting with DIY tutorials and the likes of Etsy growing their membership at a two-digit rate annually, it is clear people want to take full control of how they look, what they eat or where they live. But businesses prefer to turn a blind eye to the fact that we are now a handmade nation. We took the hint and combined technology, design and top-notch software to give the power of a craft as sophisticated as beer-making back to the consumer. An app-controlled tabletop appliance (45-by-60 cm) turns elaborate brewing into a DIY project anyone can handle without compromising the quality of the end product. It is time to democratize the beer space!

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  1. With 140,000 pints of beer consumed daily in the U.S. alone, why hasn’t brewing become a DIY practice for everyone?
  2. How does MiniBrew, an app-controlled tabletop home brewery work?
  3. How can we change the brewing space?


  • Bart van de Kooij, Co-founder & Product Lead, MiniBrew
  • Olivier van Oord, Co-founder & Design Lead, MiniBrew


Bart van de Kooij, Co-Founder & Prod Lead, MiniBrew

Meta Information:

  • Tags: minibrew, hardware, diy
  • Event: Interactive
  • Format: Dual
  • Track: Entrepreneurialism and Business
  • Level: Intermediate
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