SXSW Interactive 2016
B2C in the DIY times: Be the Brewmaster
With social media bursting with DIY tutorials and the likes of Etsy growing their membership at a two-digit rate annually, it is clear people want to take full control of how they look, what they eat or where they live. But businesses prefer to turn a blind eye to the fact that we are now a handmade nation. We took the hint and combined technology, design and top-notch software to give the power of a craft as sophisticated as beer-making back to the consumer. An app-controlled tabletop appliance (45-by-60 cm) turns elaborate brewing into a DIY project anyone can handle without compromising the quality of the end product. It is time to democratize the beer space!
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Additional Supporting Materials
- With 140,000 pints of beer consumed daily in the U.S. alone, why hasn’t brewing become a DIY practice for everyone?
- How does MiniBrew, an app-controlled tabletop home brewery work?
- How can we change the brewing space?
Bart van de Kooij, Co-Founder & Prod Lead, MiniBrew