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SXSW Interactive 2016

Earshare: How to Grow a Podcast Audience

It's no secret that podcasts have recently made their way into the mainstream. But while the larger currents of change surrounding their ascendancy are much discussed, we hear less about how the individual popular podcasts we know and love made their way from relative obscurity to staggering success. With millions of podcasts now available, making your way to the top of the charts is no easy feat. The Slate Group's podcasting network, Panoply, brings you a panel about podcast audience development, featuring well-known podcasters with unique stories to share about how they achieved broad listenership.

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  1. What are the effective strategies of podcast audience development?
  2. What are the typical growth patterns of a successful podcast? (Are there?)
  3. What are the traits of a hit podcast?


  • Nicholas Quah, Podcast Audience Development Associate, Panoply
  • Max Linsky, Co-founder of Longform.org, co-host of the Longform Podcast, Longform
  • Jenna Weiss-Berman, Dir of Audio at BuzzFeed, Producer at Another Round, BuzzFeed
  • Erik Diehn, VP of Business Development, Midroll


Stephanie Gomory, PR Mgr, Slate

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