Earshare: How to Grow a Podcast Audience

It's no secret that podcasts have recently made their way into the mainstream. But while the larger currents of change surrounding their ascendancy are much discussed, we hear less about how the individual popular podcasts we know and love made their way from relative obscurity to staggering success. With millions of podcasts now available, making your way to the top of the charts is no easy feat. The Slate Group's podcasting network, Panoply, brings you a panel about podcast audience development, featuring well-known podcasters with unique stories to share about how they achieved broad listenership.