SXSW Interactive 2016
Getting on Board with Next Gen Travelers
With the dominance of mobile technology and the sharing economy, the travel industry is in a period of significant evolution. Consumer expectations continue to rise – they want personalization, authenticity, enhanced technology, and seamless processes.
It is increasingly clear that companies must look beyond demographics to a more nuanced set of behaviors and expectations that represent the next generation of travelers. Brands must think ahead to uncover opportunities and solutions that address the needs of modern travelers.
This panel will feature executives from Marriott, Deloitte and Facebook discussing how travel brands are engaging and building loyalty with their customers.
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Additional Supporting Materials
- How are companies using technologies and other innovations to understand and address next gen traveler preferences?
- We’ve seen how millennial behaviors have influenced other generations. What are the trends expected to affect travel down the horizon?
- What should travel companies consider as they evolve their offering for the next generation of travelers?
Ramya Murali, Sr Mgr, Deloitte Consulting