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SXSW Interactive 2016

The Rise of the Chief Digital Officer

As rapidly evolving digital technologies continue to alter the business landscape, a compelling convergence is happening where the digital strategy of many organizations is fast becoming the corporate strategy. Organizations that are embracing this pace of change also know that the path to success demands new outputs, new skills and quicker speed to value. In the midst of this transformation, a new and important executive is moving into the C-suite table: the Chief Digital Officer (CDO). As an enabler who complements the mandates of their peers, the CDO has the unique ability to unite an executive team and drive digital strategy and growth throughout the organization.

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  1. Why is the Chief Digital Officer role on the rise?
  2. How can a CDO bring value to his/her C-suite peers, and what attributes are most important to being an effective CDO?
  3. What are the gateways for an organization to move someone into the CDO role? And how can a new CDO create value and generate momentum on day one?


  • Peter Hughes, Partner - Digital Strategy & Studio Lead at Deloitte Digital, Deloitte


Christina Wong, Mktg Mgr, Deloitte

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